Industry insights into online behaviours

We capture some of the most relevant industry statistics from the latest insights brought to you by DataReportal.

The world is ever more connected

Unlike the wave of big headlines that we saw during 2024, there are no standout “milestone figures” in our Digital 2025 Global Overview Report.

However, don’t let the absence of “big round numbers” fool you.

Indeed, all the evidence points to continued strong growth in digital adoption and use over recent months, and the numbers that we do have tell equally compelling stories.

For initial context – as we reported in our April 2024 update – internet users now qualify for “supermajority” status, meaning that there are more than twice as many people using the internet today as there are people who remain offline.