Marketing

April 3, 2026

Swiss Professionals Joins HSG START Accelerator as Strategic Partner

Swiss Professionals is pleased to announce its partnership with the HSG START Accelerator, joining Batch 2 as a strategic partner supporting deep tech startups at the University of St. Gallen. The collaboration reflects a shared belief: breakthrough technology reaches its full impact when it is supported by clear positioning, strong market narratives, and effective go-to-market strategies.

The HSG START Accelerator is one of Switzerland’s leading programmes for deep tech founders, supported by a strong ecosystem including the START Foundation, Switzerland Innovation Park Ost, the Canton of St. Gallen, Deep Tech Nation Switzerland, and Project Switzerland.  

Through this partnership, Swiss Professionals will work with Batch 2 startups to support them in strengthening their brand foundations, validating their products against market needs, and preparing for upcoming funding rounds. The focus is on helping founders clearly articulate their value, define their market positioning, and build a credible go-to-market foundation.

In addition to strategic marketing and brand development, Swiss Professionals provides expertise in data solutions (Snowflake Data & AI Partner), niche recruitment services (SECO-certified), and fractional team engagements, helping scaling companies navigate the next stages of development.

The Batch 2 Deep Tech Startups

The new accelerator cohort includes eight innovative ventures addressing challenges across healthcare, robotics, infrastructure, sustainability, and advanced hardware:

  • Aithon Robotics – Developing autonomous drones for safer and more efficient inspections and maintenance work at height, reducing risk to human workers in hazardous environments.
  • ExoSphere – Harnessing blood sample analysis to enable earlier cancer detection, with the potential to significantly improve patient survival rates.
  • FireDrone – Engineered for extreme heat and hazardous conditions, their drones support emergency response teams and industrial inspection operations.
  • goNEON – Deploying an agentic AI solution to enable compliant planning of infrastructure and transportation systems in cities.
  • Lightlink Instruments AG – Pioneering hyperspectral camera technology for applications spanning pollution monitoring, display colour measurement, and earth observation.
  • NoxBlanc – Reinventing the sleep experience through a personalised, adjustable mattress combining individual firmness and temperature control.
  • optohive AG – Building next-generation wearable brain imaging technology for non-invasive, real-time measurement in precision medicine and brain health.
  • SurfAce Cleantech – Empowering compostable packaging with advanced coating technology to boost performance, cut costs, and make sustainable solutions commercially competitive.

Across robotics, healthtech, AI, cleantech, and advanced hardware, the startups in this cohort represent the full breadth of Switzerland's deep tech ambition. Swiss Professionals brings hands-on expertise in helping companies at exactly this stage - translating complex, world-changing technology into clear, compelling narratives that resonate with investors, customers, and the wider market.

“We are delighted to partner with the HSG START Accelerator and support a new generation of deep tech founders,” said David Newsam, Founder of Swiss Professionals. “Combining strong technology with clear market positioning is what enables startups to scale and create lasting impact.”
"Many breakthrough technologies start with brilliant engineering, but turning innovation into a successful company requires the ability to communicate the vision, position the product, and build a growth strategy around it. We are honoured to support these founders as they scale their impact in Switzerland and beyond” Iryna Chubur, Strategic Marketing & Brand Architect, Swiss Professionals

Swiss Professionals extends its sincere gratitude to Tim Moser and the entire HSG START team for their dedication in building an accelerator programme that is setting new standards for deep tech innovation in Switzerland.

Supporting Startups Beyond the Accelerator

Swiss Professionals works with early-stage and scaling companies across Switzerland and internationally to help them build strong market foundations.

The team supports founders in developing clear brand positioning, articulating compelling market narratives, and designing marketing systems that enable sustainable growth. This includes strategic marketing, brand development, data-driven marketing infrastructure, and executive-level advisory.

Startups interested in strengthening their market presence can learn more about our marketing services for startups and how we support founders in building strong, investor-ready brands.

If you are building a deep tech startup and preparing for growth or investment, book a call and our team would be happy to support your journey.

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