About Us

Swiss Excellence. Global Flexibility. Strategic Partnership.

stones piled one on top of the other

We help ambitious Startups and SMEs overcome growth challenges and scale with confidence. Most growing companies hit the same wall: they have great products but struggle to align their brand message, streamline operations, and leverage technology to fuel predictable growth. Traditional consulting firms offer expensive analysis. We roll up our sleeves and work alongside your team to implement solutions that deliver measurable results. Founded by entrepreneurs who've built and scaled companies ourselves, Swiss Professionals operates as your fractional growth team — not external consultants.

Ready to accelerate your growth? Let's discuss how we can help you scale with clarity and confidence.

Headquarters in Switzerland for strategic leadership and quality control

  • Launchpad

    TECH PARTNER

    VANCOUVER, CANADA

  • Alludo

    Software PARTNER

    Ottawa, CANADA

  • Swiss PRoFESSIONALS (Canada)

    Vancouver, Canada

  • Swiss PRoFESSIONALS (HQ)

    ATTALENS, SWITZERLAND

  • CRMiUM

    Marketing Partner

    KYIV, UKRAINE

Illustration of the globe

Meet
our team

David Newsam

Founder | Transformation Strategist

David is the Founder of Swiss Professionals and is a senior transformation leader with over 25 years of international experience driving cross-functional change, digital transformation, and enterprise-level program delivery.

PROFILE

Iryna Chubur

Marketing & Brand Strategist | Fractional CMO

Iryna is a marketing strategist with nearly 20 years of international experience helping B2B tech and service companies — from early-stage startups to global enterprises — build marketing engines that deliver results.

PROFILE

Tom Koufakis

Software Engineering Leader | Cloud Architect | Digital Transformation | AI/ML Innovator

Tom is a strategic software engineering leader with over 25 years of experience driving digital transformation across North America, LATAM, and Asia. He brings deep technical and organizational expertise in delivering scalable, cloud-native platforms and leading high-impact engineering teams across global markets.

PROFILE

Bogdan Yanatiev

Content Strategist | Organic Growth | SEO & ROI Optimization

Bogdan is a results-driven B2B content strategist with over 13 years of experience creating high-impact marketing strategies for SaaS and IT companies.

PROFILE

Ivana Vasileva

Digital Strategist | Paid Media Expert | SEO & Content Marketer

Ivana is a passionate digital marketing specialist with 6+ years of hands-on experience in performance marketing, paid media, SEO, and content strategy.

PROFILE

Liv Koumoullou

Media Production Professional | Voice Over Artist | Copywriter | Video Editor

Liv is a seasoned media production expert with 20+ years of experience creating full-spectrum content for broadcasters, global brands, and agencies — across sectors including hospitality, education, FMCG, finance, beauty, and more.

PROFILE

David Newsam

Founder | Transformation Strategist

David is the Founder of Swiss Professionals and is a senior transformation leader with over 25 years of international experience driving cross-functional change, digital transformation, and enterprise-level program delivery.

David has led complex global initiatives in Marketing, Supply Chain, Human Resources, Procurement, and Information Technology.

With deep expertise in digital transformation, program and project management, and change management, David helps organizations align innovation with strategy. From Data Center Migrations to SAP ERP rollouts to AI-powered supply chain systems, he delivers scalable, measurable outcomes for both corporates and startups.Now through Swiss Professionals, David brings this enterprise-grade rigor to SMEs — enabling them to transform business services into value-driven, future-ready functions.

Core strengths

  • Global program & project management best practices (PMP/MSP)
  • Cross-functional change management
  • Business and Digital transformation leadership
  • Academic-industry innovation alignment

Iryna Chubur

Marketing & Brand Strategist | Fractional CMO

Iryna is a marketing strategist with nearly 20 years of international experience helping B2B tech and service companies — from early-stage startups to global enterprises — build marketing engines that deliver results.

She develops strategic marketing functions that combine clear positioning with go-to-market precision, brand storytelling, and data-driven customer experience design. Drawing from both consulting and in-house leadership roles, she bridges strategy with hands-on execution.Currently leading the strategy practice at an agency, she supports clients across fintech, AI, manufacturing, and beyond — guiding them from brand definition to growth-focused execution. She also acts as a Fractional CMO and Advisor, offering senior-level insight and full-cycle marketing delivery.

Core strengths

  • Brand positioning & narrative
  • Marketing strategy & GTM planning
  • CX & employee experience
  • Digital & content marketing
  • Sales enablement & service marketing

Tom Koufakis

Software Engineering Leader | Cloud Architect | Digital Transformation | AI/ML Innovator

Tom is a strategic software engineering leader with over 25 years of experience driving digital transformation across North America, LATAM, and Asia. He brings deep technical and organizational expertise in delivering scalable, cloud-native platforms and leading high-impact engineering teams across global markets.

With a strong background in cloud architecture, AI/ML integration, and high-transaction systems (serving up to 500 million requests daily), Tom has consistently delivered enterprise-scale solutions that solve real-world business problems. He is experienced in managing multimillion-dollar budgets, cloud modernization projects, and global agile teams.Tom’s leadership combines engineering excellence with business acumen — aligning technology strategy with long-term growth goals.

Core strengths

  • Cloud-native architecture (AWS & Azure)
  • Scalable systems & high-transaction platforms
  • AI/ML-enabled data pipelines
  • Agile team leadership & distributed team management
  • Enterprise software architecture & modernization

Bogdan Yanatiev

Content Strategist | Organic Growth | SEO & ROI Optimization

Bogdan is a results-driven B2B content strategist with over 13 years of experience creating high-impact marketing strategies for SaaS and IT companies.

Bogdan brings a strong foundation in marketing, content creation, and organizational leadership — with a proven track record of scaling digital growth, optimizing ROI, and driving engagement.Specializing in SEO, conversion-focused content, and strategic communications, Bogdan has consistently delivered measurable results. He has collaborated with global teams to launch initiatives that enhance visibility, multiply lead pipelines, and boost performance across channels.His approach is built on continuous innovation, data-led decisions, and a He brings a strong foundation in marketing, content creation, and organizational leadership — with a proven track record of scaling digital growth, optimizing ROI, and driving engagement.passion for learning — helping companies stay ahead in competitive digital landscapes.

Core strengths

  • B2B content strategy & marketing
  • SEO & organic growth campaigns
  • ROI-focused content production
  • Marketing analytics & performance tracking
  • Project management & cross-functional collaboration

Ivana Vasileva

Digital Strategist | Paid Media Expert | SEO & Content Marketer

Ivana is a passionate digital marketing specialist with 6+ years of hands-on experience in performance marketing, paid media, SEO, and content strategy.

She builds and scales cross-channel campaigns — across Google Ads, Meta, TikTok, Pinterest, and LinkedIn — with a strong focus on ROAS, lead generation, and e-commerce growth. Having worked extensively with Swiss and German companies, she brings deep knowledge of the DACH market and a data-driven, results-oriented mindset to every project.Currently part of the Swiss Professionals team, Ivana combines technical precision with creative insight to drive measurable marketing success.

Core strengths

  • Paid advertising (Google, Meta, Bing, LinkedIn)
  • SEO & content marketing
  • Data analysis & campaign optimization
  • Google Analytics / GA4, Tag Manager
  • E-commerce & lead generation strategy

Liv Koumoullou

Media Production Professional | Voice Over Artist | Copywriter | Video Editor

Liv is a seasoned media production expert with 20+ years of experience creating full-spectrum content for broadcasters, global brands, and agencies — across sectors including hospitality, education, FMCG, finance, beauty, and more.

Her work spans the full production lifecycle, from concept to delivery. Based between London and Dubai, she brings creative flair, technical skill, and narrative strength to every project — whether that’s a commercial voiceover, a corporate video, or polished copywriting for top-tier brands.Liv’s production approach is rooted in clarity, consistency, and connection — helping clients tell their stories in ways that resonate and perform.

Core strengths

  • English female voiceovers (TV, digital, IVR, corporate)
  • Creative & corporate copywriting
  • Copy editing & brand tone alignment
  • Narrative-based video editing
  • End-to-end content production

Our advisory board

Daniele Regorda

Business Angel | Organizational Effectiveness | Leadership Development | Executive Compensation

Daniele is an active business angel for an EPFL startup. He is a senior human resources leader with over 30 years of international experience in global corporations, including Dow Chemical and Philip Morris International. He has successfully led people and organizational strategies across the pharmaceutical, chemical, and FMCG sectors.

PROFILE

Norbert Pinske

Global IT Transformation Leader | CIO Advisor | Digital Strategist | Enterprise Modernization

Norbert is a highly accomplished senior IT executive with over three decades of experience in global IT strategy, digital transformation, and enterprise leadership — primarily within the Nestlé Group. His career spans local, regional, and global leadership roles, culminating as VP and Global Head of IT Solutions at Nestlé SA.

PROFILE

Daniele Regorda

Business Angel | Organizational Effectiveness | Leadership Development | Executive Compensation

Daniele is an active business angel for an EPFL startup. He is a senior human resources leader with over 30 years of international experience in global corporations, including Dow Chemical and Philip Morris International. He has successfully led people and organizational strategies across the pharmaceutical, chemical, and FMCG sectors.

Throughout his career, Daniele has helped organizations enhance their competitive edge by aligning talent, leadership, and culture with business goals — resulting in measurable impact on performance, loyalty, and stakeholder value. His strategic focus blends deep operational insight with a people-first mindset, grounded in respect, trust, and the power of listening.He is also an experienced coach and mentor, committed to developing future leaders and supporting growth at every level of the organization.

Core strengths

  • Organizational effectiveness & design
  • Leadership & talent development
  • Executive compensation strategy
  • HR transformation & change management
  • Culture & engagement

Norbert Pinske

Global IT Transformation Leader | CIO Advisor | Digital Strategist | Enterprise Modernization

Norbert is a highly accomplished senior IT executive with over three decades of experience in global IT strategy, digital transformation, and enterprise leadership — primarily within the Nestlé Group. His career spans local, regional, and global leadership roles, culminating as VP and Global Head of IT Solutions at Nestlé SA.

He has led some of Nestlé’s most ambitious and business-critical programs, including the GLOBE initiative, hybrid cloud deployments, the global IT Shared Services, and Workforce 360 — a user-centric transformation program redefining the workplace experience. Norbert is known for designing and executing large-scale, complex technology transformations that drive efficiency, user engagement, and long-term value creation.

Core strengths

  • Global IT strategy & transformation
  • Enterprise platforms (SAP, hybrid cloud)
  • Shared services & infrastructure operations
  • CIO advisory & digital modernization
  • Talent leadership & partner ecosystems

How we operate

Our innovative operating model ensures Swiss quality, operational excellence, and cost competitiveness, supported by strategic partnerships and a robust international delivery network.

Swiss-based management and client interface.

Distributed delivery with our team members in Switzerland, Ukraine, and other locations.

AI-driven workflows and automation for operational efficiency.

Continuous integration of new partners and technologies.

stones piled one on top of the other

Headquarters in Switzerland for strategic leadership and quality control.

Global teams for flexible pricing and efficient execution.

We’re not just a vendor. We’re an embedded, high-impact growth partner.

  • C-level strategy without the overhead of traditional agencies

  • Swiss-managed execution with flexible global delivery

  • Embedded team model: we plug into your system, not just consult from outside

  • Transparent, agile, and senior-led — every step of the way

Memberships &
Partnerships

Our strategic partners

Grayscale Swiss Alps

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