Focus HQ Brand Relaunch
We developed a complete rebrand for Focus HQ, an Australian software company specializing in enterprise portfolio and project management solutions.
- PROJECT TYPEPlatform Brand Identity
The Australian product team worked closely with our studio to align brand strategy for global growth.
- CLIENT LOCATIONSydney, Australia
The Australian product team worked closely with our studio to align brand strategy for global growth.
- IndustrySaaS, Project Management
Focus HQ operates in enterprise project management, helping organizations execute projects with clarity and precision.
- DURATION6 months (ongoing)
The rebrand developed through research and design, resulting in a scalable identity system that grows across channels.
The Client
Focus HQ needed a brand refresh to better reflect their innovative project management platform. They aimed at enhance user engagement and market presence through a cohesive brand identity.
The Challenge
Outdated branding failed to convey the platform's advanced capabilities, leading to low user engagement and a disconnect with the target audience.
Our Approach
We designed a 2-hour interactive workshop for the founding team. Through structured questions and exercises — more like a guided conversation than homework — we uncovered the essence of Dexterous’ brand: their inspiration, their vision, and the real impact of their technology.
Behind the scenes, our strategist synthesized the workshop results, refined the language, and built a clear presentation that captured the company’s DNA.
Deliverables
We designed a 2-hour interactive workshop for the founding team. Through structured questions and exercises — more like a guided conversation than homework — we uncovered the essence of Dexterous’ brand: their inspiration, their vision, and the real impact of their technology.
1.
A compelling brand story in manifesto style
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Visual Assets
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Creation of a new logo, color palette, and typography to modernize the brand's look.
1.
Brand Guidelines
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Detailed documentation on brand usage to ensure consistency across all platforms.
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Website Redesign
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Revamping the website with the new brand elements to improve user experience.
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Marketing Collateral
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Design of updated brochures, presentations, and digital ads to reflect the new brand identity.
Value created
Dexterous now has a solid brand foundation that supports:
- Investor readiness — a sharper pitch deck and story for fundraising
- Design consistency — a clear base for website, social media, and marketing collateral
- Founder confidence — clarity on what they stand for, what they solve, and how to communicate it
- Trust
faster client onboarding through clearer messaging
- Trust
faster sales and onboarding through clearer brand communication
- Design
rollout from brand concept to live implementation
- 150 assets
rollout from brand concept to live implementation
Adrian Tyler
Focus HQ, Australia
“What a brilliant experience we have had with Swiss Professionals. Thank you to David and the whole team for very quickly honing in on our pain points and shaping a modern, and compelling solution for us! “
“We are a SME software company with an aging brand, and through Swiss Professionals, this was fully renovated and innovated to truely tell the story of our unique offering. Thank you team!”
