Shaping the Brand Narrative for Dexterous Endoscopes
How we helped a MedTech startup from EPFL turn complex technology into a clear, compelling brand story for investors, surgeons, and patients.
- PROJECT TYPEBrand Essence Workshop & Deck
Swiss MedTech startup born at EPFL Lausanne
- CLIENT LOCATIONLausanne, Switzerland
Swiss MedTech startup born at EPFL Lausanne
- IndustryMedTech
The company pioneers variable-stiffness technology, enabling ENT surgeons to reach areas that traditional scopes cannot safely reach
- DURATION2 weeks
We started with a Brand Essence Workshop and made a Brand Essence Deck based on the workshop’s insights.
The Client
Dexterous Endoscopes is a Swiss MedTech startup born at EPFL Lausanne. Founded by researchers Yegor Piskarev and Yi Sun, the company pioneers variable-stiffness technology, enabling ENT surgeons to reach areas that traditional scopes cannot safely reach.
The Challenge
At a critical stage of investor outreach and clinical partnerships, Dexterous needed more than a great product. They needed a story that captured their mission, connected emotionally with their audiences, and provided a strong foundation for growth. The founders had their innovation validated and patents secured, but their brand story was still taking shape. Like many early-stage teams, they struggled to find the time and structure to articulate who they are and why their work matters. They needed to:
- Define their core brand story and personality
- Clarify vision, mission, and values
- Build a messaging framework for surgeons, investors, and patients
- Establish a Brand Essence foundation to guide all future communication
Our Approach
We facilitated a focused Brand Essence Workshop with the founders – two hours of structured conversation designed to uncover what truly drives Dexterous.
Through strategic exercises and open discussion, we explored:
- The inspiration behind the innovation
- The human impact of their technology
- The values shaping the team’s culture
Our strategist then translated these insights into a Brand Essence deck – a clear, actionable framework to guide every message and presentation moving forward.
Value created
Investor readiness: A sharper, more persuasive pitch and story for fundraising
Design alignment: A clear reference point for future website, social, and visual identity work
Founder confidence: A shared understanding of what Dexterous stands for and why it matters
Impact – “Now, every presentation, pitch, and conversation starts from the same place of clarity.”
Yegor Piskarev
Co-Founder at Dexterous Endoscopes
We were very happy to work with Swiss Professionals.
The Brand Strategy Essentials and Strategic Brainstorming Workshop were both well prepared, structured, and insightful.
The team helped us refine the story and messaging of Dexterous Endoscopes in a way that feels authentic and clear. They work fast, offer friendly prices even for startups, and take a very personalized approach. Their professionalism and deep understanding of MedTech made the collaboration smooth and productive
